The soft launch introduces therapy as a benefit inside a familiar healthcare product. It avoids asking members to self-diagnose and offers two valid paths: browse independently or get help choosing.

A short orientation call gives the matching process a human layer. The resulting recommendation explains why a therapist fits, retains member choice and leads directly into the existing booking journey.

The journey begins with familiar life concerns rather than specialisms. Members can then choose a therapist directly or book a 15-minute guidance call, review the time, receive confirmation and return later to a clearly explained recommendation.

The sequence deliberately separates choosing support from committing to a full therapy session. That makes the first action smaller and gives Alan room to learn where members hesitate during the market launch.

The prototype was built as the experience was refined, so interaction details were tested in a working flow rather than documented as static intentions. Reusable controls, booking states and recommendation patterns were treated as a small feature library from the start.

The handoff package is structured around shared tokens, repeatable component states, annotated behaviour and a working reference prototype. This gives engineering one coherent source for both appearance and interaction.