I design products for people who shop, build, explore and decide.

  • Product & UX Design
  • 12+ years
  • Products at scale
  • Research → Ship
  • Design in code

Products that turn complexity into clarity.

A look at recent work across enterprise platforms, AI-driven observability and retail, designed and shipped for real users.

Amazon Visualization Studio platform
AWS ObservabilityInteraction DesignSaaS

Amazon Visualization Studio platform

Added 40+ visualisation types and 70% fewer clicks to insight.

AI-driven Observability platform
AWS ObservabilityInteraction DesignAI-Driven

AI-driven Observability platform

Reduced MTTR by 70% and enabled 4x faster incident impact discovery.

EcommerceMobile & WebAmazon Retail

Accessories purchase experience

Increased accessory attach rates across India, EU and Japan marketplaces.

Sub-Nav Experience
Interaction DesignMobile

Sub-Nav Experience

Quick navigation on the product page.

Product comparison
Interaction Design

Product comparison

Addressing customer frustrations with the product compare feature.

Thinking Hats Landscape Studio
Web DesignNext.jsMotion Design

Thinking Hats Landscape Studio

A cinematic, motion-rich portfolio for an award-winning landscape architecture studio, designed and built end to end.

Identifying fake phones during exchange
MobileUsabilityAmazon Retail

Identifying fake phones during exchange

Made the phone exchange program trustworthy when swapping an old device for a new one.

Icareaboutthemomentsomeonelooksatsomethingcomplexanditjustmakessense.That’swhatIchase.

Ibuildincode,andIdon’tstopuntiltheexperienceearnstheuser’strust.

How I design

Simplicity

Simplicity